白酒

Pronounced: bái jiǔ
Literally: “white alcoholic drink”
Means: baijiu, the infamously strong, horribleuniquely tasting and ubiquitous liquor distilled from sorghum or other grains that is deeply imbedded in key areas of Chinese culture.

For more, you can browse our Baijiu (白酒) topic, or see these highlights:

Wikipedia has a handy entry on it, too.