Helen Keller’s… Chinese eyewear

Helen_Keller_Qingdao_China

Because if you place your product in close enough proximity to fake boobs an inspirational symbol, people will buy it.

Turns out there’s sort of an explanation for this, courtesy of Evan Osnos in Age of Ambition: Chasing Fortune, Truth, and Faith in the New China:

Reporters asked the company why it had chosen to advertise its eyeglasses with the world’s most famous blind person. The company replied that Chinese schools teach the story of Helen Keller primarily as an icon of fortitude, and sure enough, sales of the frames were brisk. Helen Keller glasses were selling under the slogan “You see the world, and the world sees you.”

Leave a Reply